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Gerda Mazi Larsson


A strong voice for gender equality, innovation enthusiast, and entrepreneur. She started her first organization in her early 20s and later co-founded The Case for Her, a femtech and women's health investment portfolio. Formerly she was CEO at The Case for Her, Deputy Executive Director at UN Women Sweden, CEO at the evaluation organization Charity Rating, and CSO at the real estate company Mitt Alby. She has experience working and investing globally and is driven by her passion for seeing great ideas reach scale. Gerda sits on the board of Byggmästaren, Lanetalk, Droppa, The Case for Her, chairs Mitt Alby Foundation. Former board positions include chair at 1325 Policy Group, board member of the East African e-commerce company Kasha, Primär FM Group, and Giving Wings. She has a B.A. in Urban and Regional Planning and an M.Sc. in Politics and Development from Stockholm University. In 2022 and 2023 Gerda was recognized as one of the The Future Female Leaders in Sweden by Ledarna. In 2021 she was named the #1 top talent in Sweden in the Social Impact and Sustainability category by the Nova 111 List. In 2020 she was awarded the 101 Global Fabulous CSR Leaders by World CSR Congress and came second when Sifted listed the Pioneers of the New World - category Big Ideas. In 2019, she was also one of the awardees of the Power Together award given by Women Political Leaders for her work in women's health.

Mikael Ahlström


Entrepreneurial investor. He emigrated to the United States of America in 1980 after spending a compulsory year of Military Service and studying Law, Economics, Business Administration, East Asia Science and Film, Drama & Theatre at the University of Lund, Sweden. In New York, Mikael worked with coal mining and coal trading but followed the emerging development of Private Equity closely. In 1985 Mikael returned to Europe and completed an MBA at INSEAD, France. In 1986 he founded Northern Europe’s first Private Equity Group, Procuritas, where he still is a partner but without any executive responsibilities. In parallel with building Procuritas, Mikael invested in areas outside of Procuritas scope, primarily in various Start-Ups and industrial enterprises outside the Nordic region. He also has founded several organizations in the philanthropic sector. His interest in film is still intact. Mikael has also been involved as an investor and/or as an Executive Producer in about 20 Swedish Feature Films, several of which have won the Swedish Guldbagge Award, Sundance Film Festival in Utah, and one film was nominated for the Best Foreign Movie category at the Academy Awards in California.  Presently Mikael is active on several Corporate Boards. Most notably, he is Chairman of Byggmästare Anders J Ahlström and of The Perimeter Protection Group. Previous board assignments include Swedish Match, Gunnebo, Bravida and Lekolar. Upon INSEADs 50th Year anniversary Mikael was named by INSEAD as one of 50 Alumni who have changed the world. Mikael has also been inducted into The Swedish Private Equity Hall of Fame.

Mikael Borg

Board Member 

Partner at Gernandt & Danielsson since 2009 and co-head of the firm's Corporate/Capital Markets practice group. With over 20 years of experience in business law, he has practiced across various sectors, including private and public M&A, debt and equity capital markets, as well as financing and restructuring. His expertise in these areas is consistently acknowledged by clients, industry colleagues, and in independent national and international rankings. Mikael regularly represents both sellers and buyers in corporate transactions, in both private and public environments. He is often involved in large and complex IPOs, bringing extensive experience in assisting with capital raises through stock, bond, and hybrid issuances. Mikael is one of the most frequently sought-after advisors in the Nordic region in these areas. Additionally, he played a pioneering role in establishing the legal framework for corporate bonds in the Swedish market. Mikael has significant experience in advising private equity firms and companies in the financial sector. He also takes on roles as chairman and board member in both private and publicly traded companies.

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