Gerda Mazi Larsson
CEO
A strong voice for gender equality, innovation enthusiast, and entrepreneur. She started her first organization in her early 20s and later co-founded The Case for Her, a femtech and women's health investment portfolio. Formerly she was CEO at The Case for Her, Deputy Executive Director at UN Women Sweden, CEO at the evaluation organization Charity Rating, and CSO at the real estate company Mitt Alby. She has experience working and investing globally and is driven by her passion for seeing great ideas reach scale. Gerda sits on the board of Byggmästaren, Lanetalk, Droppa, The Case for Her, chairs Mitt Alby Foundation. Former board positions include chair at 1325 Policy Group, board member of the East African e-commerce company Kasha, Primär FM Group, and Giving Wings. She has a B.A. in Urban and Regional Planning and an M.Sc. in Politics and Development from Stockholm University. In 2022 and 2023 Gerda was recognized as one of the The Future Female Leaders in Sweden by Ledarna. In 2021 she was named the #1 top talent in Sweden in the Social Impact and Sustainability category by the Nova 111 List. In 2020 she was awarded the 101 Global Fabulous CSR Leaders by World CSR Congress and came second when Sifted listed the Pioneers of the New World - category Big Ideas. In 2019, she was also one of the awardees of the Power Together award given by Women Political Leaders for her work in women's health.
Mikael Ahlström
Chairman
After emigrating to the USA in 1980, he worked within coal mining and trading in New York, while honing his interest in Private Equity. Mikael then returned home to Europe in 1985 to pursue his MBA at INSEAD in France, and proceeded to establish Northern Europe’s first Private Equity Group, Procuritas, which for almost 40 years has helped mid-market companies grow beyond their expectations. To this day, Mikael remains a partner at Procuritas – although without any executive responsibilities. Not one to rest on his laurels, Mikael founded Byggmästaren in 2013 and has also invested in various start-ups and industrial enterprises. His passions for philanthropy and film have been a driving factor in his business choices, inspiring him to develop several organizations in the philanthropic sector and act as an investor / Executive Producer for about 25 Swedish features – several of which have won awards, including at the Sundance Film Festival in Utah and an Oscar nomination for the Best Foreign Movie category at the Academy Awards in California. Currently, Mikael is active on several Corporate Boards. Most notably, he is Chairman of Byggmästaren. Previous Board assignments include Swedish Match, Gunnebo, Bravida and Lekolar. For INSEAD’s 50th Year anniversary, Mikael was named one of the 50 Alumni who have changed the world. Mikael has also been inducted into The Swedish Private Equity Hall of Fame.
Mikael Borg
Board Member
Mikael obtained his law degree from Lund University in Sweden and has more than 20 years of experience within Business Law across various sectors, including private and public M&A, debt and equity capital markets, as well as financing and restructuring. As one of the most sought-after advisors in the Nordic region within large and complex IPOs, due to his experience in raising capital through stock, bond, and hybrid issuances. Additionally, he played a pioneering role in establishing the legal framework for corporate bonds in the Swedish market. Mikael has significant experience in advising private equity firms and companies in the financial sector. He currently also holds positions as Chairman and Board Member in both private and publicly traded companies, such as at the Swedish Law Firm Gernandt & Danielsson, Lyvia M&T (formerly Äleven), and Genova Property Group –which owns and develops real estate with a focus on creating both attractive and sustainable environments to house especially schools, care homes and nursing homes for the elderly.
Charlotte Ahlström
Board Member
Charlotte has a multifaceted background, with degrees spanning from Music and event management to Project Management, as well as studies in Social and Economic History. She is also currently pursuing a degree in Criminology at the University of Stockholm. In 2020, Charlotte co-founded The Modern Sthlm, a Stockholm-based online boutique specializing in curated European design and vintage decor. Charlotte is passionate about philanthropy and holds a position as Board Member for the Foundation Chelha – an organization that works with Swedish youth exposed to socioeconomic inequalities to create employment, education, and cultural opportunities.